Manny Languasco is an author who asked me to come up with a personal logo as part of an identity system for setting himself apart while pitching his new book. My client didn’t have a clear vision of what he wanted, but he knew he wanted his initials as the main element. Below, you can see an initial array of options I gave hime to choose from. We eventually landed on a bold medallion that also included his full name.

Color options on the selected design.

The client selected the blue option for use on business cards, presentation materials, and his books. The final piece is well-suited to his objectives:

• Clean design for multiple applications
• Bold lettering for a strong presence
• Use of blue to communicate depth, trust, loyalty, sincerity, wisdom, confidence, and stability