For their 70th Anniversary Global Convention & Vendor Expo, Church’s Chicken asked for a simple save-the-date flyer to generate excitement and to showcase the stunning Las Vegas venue. Here, you can see I presented the client with a few design options to choose from.

Option #1: Diagonal lines create a dynamic look by breaking the traditional grid and lending a sense of motion.

Option #2: A more traditional layout with bold blacks and a subtle use of patterns for texture.

Option #3: Simple, clean, and minimal to let the message take center stage.